A 100% Mexican family business

Luxury Avenue Cabo façade facing the marina

Los Cabos

Luxury Avenue Mall

Luxury Avenue Cancún began operations in 2004 as the first 8,000 m² boutique shopping mall in Cancún, Quintana Roo, offering customers the most prestigious brands in beauty, fashion, jewelry, and watches, together with excellent customer service.

With the expansion and revitalization of Luxury Avenue, along with the opening of our second mall in Los Cabos in 2008, we positioned ourselves as the leading shopping destination in Cabos and Cancún, offering comfortable, exclusive, safe, and entertaining experiences.

Our goal is to celebrate Mrs. Villarreal's humble beginnings and continue building with a clear vision, highlighting the opportunities and strengths that the García Villarreal family has planned and presented for the future of the global Luxury Avenue brand, as leading allies and strategic partners of luxury brands worldwide.

The history of Grupo Ultra

46 years of experience in the luxury sector

Grupo Ultra

It is a family business with over 46 years of experience in the luxury market. Driven by an independent, entrepreneurial spirit with one main focus: the customer. In 1975, Elena Villareal embarked on the adventure of co-founding Ultrafemme, a boutique specializing in perfumery in the city of Chetumal.

Over the years, during which her vision, perseverance, and determination were key, the company expanded into jewelry, watches, and fashion, becoming a leader in the retail of over 200 luxury brands, with three business units and a presence in seven states across Mexico. From the beginning, Ultrafemme's vision was to empower women and help them achieve their goals for themselves and their families.

Equality, diversity, and economic progress were three very important goals for the García Villareal family.